About
Soma Soul is a D2C brand specializing in handcrafted Ayurvedic oils for holistic wellness. As the name suggests, Soma Soul aims to connect customers to their “Soma,” the ancient term for the inner essence of well-being and vitality.
Services
- Visual Identity
- Packaging Design
Strategic Shifts
The primary challenge was to create a brand identity that resonated with a health-conscious audience while staying true to the rich heritage of Ayurveda.
Balancing the traditional elements of Ayurveda with a modern and approachable aesthetic was crucial.
Additionally, clearly communicating the benefits of handcrafted ayurvedic oils while avoiding overly complex messaging was essential.
Our Approach
Our approach was to develop a brand identity that was both grounded and elevated.
We focused on creating a visual language that evoked a sense of calm, purity, and natural balance.
By incorporating subtle elements of Ayurveda, such as color palettes inspired by nature and references to ancient wisdom, we were able to bridge the gap between tradition and modernity.
Key elements of the Brand Identity:
- A minimalist logo featuring a transforming lotus and a dot that represents soul.
- A color palette dominated by earthy tones evokes a sense of tranquility.
- Serif typography is chosen in accordance with the design that balances elegance and modernity.




Packaging Design
Soma Soul’s packaging embodies the brand’s essence of natural elegance and tranquility.
The minimalist design features a clean, uncluttered aesthetic, allowing the product itself to take center stage.
Also, the use of a soft, earthy color palette creates a sense of warmth and groundedness, reflecting the brand’s connection to nature.
Impact
The Soma Soul brand identity has successfully positioned the brand as a leader in the natural wellness space.
By blending ancient wisdom with modern aesthetics, we were able to create a strong connection with the target audience.
The brand’s focus on natural ingredients, coupled with its commitment to holistic well-being, has resonated with consumers seeking alternative solutions for their health and wellness needs.
The brand identity has played a crucial role in driving brand awareness, customer loyalty, and overall business growth.




